Designing a new finance and offers mobile experience for purchasing a new Peugeot. The design challenge was to create a quick and easy tool for customers to get a finance estimate on a chosen model. The required steps was reduced and each step in the process was simplified.
As Design Director I led a team of UX & UI designers and developers in defining the user journeys and setting the design direction. To validate our approach we built high fidelity prototypes for user testing which we distilled into a final design solution.
User Experience Design / Product Design / Design Governance
The working prototype was built to test specific user journeys. The results helped us to evolve the design into a user-friendly tool.