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What I do
I am a hands-on Design Team Lead who builds rich and engaging digital products that encompasses brand development and interface design for users, to serve the needs of business.
Collaboration and simplifying complexity through a user centred design methodology is key to my approach. I have experience in leading multi-disciplinary design teams in a variety of sectors that include Fintech, e-Commerce, Higher Education and Law. All effective design starts with an idea and I am a passionate believer in the transformational power of design and how it builds brand value..
My core skills are:
• Design vision & strategy
• Brand development
• Product design
• Design team mentorship
Brands that I've worked with
Tools of the trade
To bring my ideas to life I use Figma, Sketch, Adobe CC suite, Invision, Principle, Flinto, Zeplin and Keynote.
Awards and recognition
Canness Gold Lion, Precision Marketing and DMA awards, Awwwards Honorable Mention, FWA Shortlist, CSS Design Awards Special Kudos, Type Directors Club (TDC). My work has also been featured in Creative Review, Emigré, Print, Communication Arts, Eye, Etapes Graphiques, and Curva magazines.