Thank you for looking at my work! If you need any further information or specific project queries please email me or get in touch on LinkedIn.
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What I do
I am a hands-on Design Team leader who utilises design systems to build rich and engaging digital products for users that also serve the needs of business.

Collaboration and simplifying complexity through a user centred design methodology is key to my approach. I have experience in leading multi-disciplinary design teams and stakeholder management in a wide variety of sectors that include Fintech, e-Commerce, Higher Education, Automotive and Law. I am a passionate believer in the transformational power of design and how it can make meaningful impact for building brand value for organisations.


My core skills are:
• Design strategy
• Brand development
• Design sytems
• Product design
• Design team mentorship 


My current role at Valtech

Design principal leading teams on key clients. I use a product thinking approach to build enterprise level design systems that enables product teams to create compelling brand experiences for their customers. 

The role enables me to imbed with our clients and collaborate with a variety of business functions from leadership, strategy, design and engineering where I can contribute to solving complex business goals. I implement strategies and processes to manage design at scale from creation to implementation of design systems for continued measurable success.
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Brands that I've worked with
adidas
British Airways
Barclays
Diageo
Dove
easyjet
Girlguiding
HSBC
IBM
Nissan
Peugeot
Simple
Royal Mail
Tesco
The Very Group
Volkswagen
Westfield
UCL
Unilever
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Tools of the trade
To bring my ideas to life I use a variety of tools like pen on paper (still the best to scamp ideas) Figma, Cursor, Claude, Gemini, Adobe CC.
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Awards and recognition
BIMA awards, Cannes Gold Lion, Precision Marketing and DMA awards, Awwwards Honorable Mention, FWA Shortlist, CSS Design Awards Special Kudos, Type Directors Club (TDC). My work has also been featured in Creative Review, Emigré, Print, Communication Arts, Eye, Etapes Graphiques, and Curva magazines.