Thank you for looking at my portfolio! If you need any further information on my availability or specific project queries please email me.
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What I do
I am a hands-on Design Team Lead who builds rich and engaging digital products for users that also serve the needs of business.

Collaboration and simplifying complexity through a user centred design methodology is key to my approach. I have experience in leading multi-disciplinary design teams and stakeholder management in a variety of sectors that include Fintech, e-Commerce, Higher Education, Automotive and Law. I am a passionate believer in the transformational power of design and how it builds brand value.
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My core skills are:
• Design strategy
• Brand development
• Product design & delivery
• Design team mentorship 
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Brands that I've worked with
adidas
Axe
BA
Barclays
Dove
easyjet
Girlguiding
HSBC
IBM
Nissan
Peugeot
Simple
Royal Mail
Tesco
Volkswagen
Westfield
UCL
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Tools of the trade
To bring my ideas to life I use Figma, Sketch, Adobe CC suite, Invision, Principle, Flinto, Zeplin and Keynote.
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Awards and recognition
Canness Gold Lion, Precision Marketing and DMA awards, Awwwards Honorable Mention, FWA Shortlist, CSS Design Awards Special Kudos, Type Directors Club (TDC). My work has also been featured in Creative Review, Emigré, Print, Communication Arts, Eye, Etapes Graphiques, and Curva magazines.