The project required the design and build for a global corporate website that represented a unifying platform for Kennedys Law as they continue to increase their UK and international presence.
The web experience had to reflect Kennedys’ reputation as a modern, global law firm as well as become a resource portal of industry information through its insights, articles, case reviews and events.
The design challenges were to bring to life the innovation aspects of Kennedys and translate it into a customer facing user experience. As Design Director I led the stakeholder management and user experience design to define key user journeys. I created the visual identity, formalised it into a style guide, and governed the rolled out for page components and templates.
Brand Development / UX and UI Design / User Testing / Design Governance